Rebranding and positioning of SAXION University
I worked intensively on this project with brand specialist dr. Onno Maathuis
Onno: “Lonnie is a great professional who can think at a strategic level and has pragmatic skills to make it work in the organisation. On top op that: Lonnie had the right energy!”
Building & managing a TEDx community & conferences
Strategist, technologist & TEDx curator MSc Christa Barkel and I build the TEDx team and we where part of the Saxion Innovation Team.
Christa: I highly value Lonnie for her leadership-, communications- and intercultural skills. She is both human- and result oriented with a drive to connect people and setting the right environment to excel as a team. She is creative and acts with an open mind, without losing purpose.
With Senior City Marketeer, MSc Catriene van den Akker I worked on several projects and events to improve the attractiveness of the city of Enschede for students:
“Strong, creative, dedicated and enthusiastic are qualifications that match Lonnie Holders perfectly. We joined forces successfully in our city marketing and regional branding efforts, in which she was very valuable. Her clear marketing vision and out-of-the-box approach to projects make it a pleasure to work with her.”